A TOUR IN THE NEW BMW MUSEUM
03.17.2009
Via: yatzer
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Text from Yatzer:
There are two entrances into the museum, one past the Museum Shop and one adjacent to the Café Bar M1, both which lead into the exhibition. The entrance hall opens to provide a look into the pulsating heart of the new museum, the BMW Platz, which the visitor will walk through several times and experience from different perspectives. The Platz speaks a dynamic, elegant, and urban language. Wide glass facades, polished high-grade steel, and a jointless ground from Bitumenterrazzo (polished asphalt) express a spatial perception that is not static, but in constant movement. The facades of the exhibition houses surrounding the BMW Platz were designed as “Mediatecture”, a symbiotic combination of media and architecture. This display shows abstract and thematic motifs expressive of BMW “driving pleasure”, functioning as an oversized table of contents for the entire museum.
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